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Huya
虎牙Video & EntertainmentMajor game live-streaming platform with 80M+ monthly active users, owned by Tencent.
TencentLaunched 201480M+ MAUMedium
Huya is one of China's largest game live-streaming platforms, acquired by Tencent. It caters to the massive gaming and esports community with live streams, tournaments, and interactive features. Huya's advertising platform (虎牙直播广告平台) offers pre-roll video ads, banner ads, stream sponsorships, and live commerce integration. Essential for brands targeting the gaming demographic.
Key Metrics
MAU
80M+
Live Streams
500K+/mo
Game Content
#1 Platform
Audience Profile
Age Group
16-35
Gender Split
70/30
City Tier
Tier 2-4
Demographics
Gamers, esports fans, young males
Ad Formats & Features
Pre-roll Ads Banner Ads Stream Sponsorship Virtual Gifts Live Commerce
Best For
Game advertisingEsports brandingLive commerceYouth marketing
Suitable Industries
GamingE-sportsElectronicsEnergy drinksApps
Platform Highlights
Game live-streaming
Tencent-owned
Esports focus
Live commerce
Budget & Difficulty
Cost Level
Medium
Starting Budget
£300/mo
Difficulty
Medium
Huya
虎牙
Monthly Active Users
80M+
Daily Active Users
25M+
Starting Budget
£300/mo